Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. Also called logotype, it is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products. literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products.